about us

Over the past 15 years I've thought up one fantastical business idea after another to help me escape my media career. But like most people I did nothing about any of them preferring to watch others try to turn their dreams into reality on the Dragon's Den!

A month before my daughter Bella's first birthday, I tried to buy her a beautiful baby friendly hair accessory. Despite numerous internet searches and checking out all my favourite London childrens boutiques , amazingly I couldn't find anything that I really loved in the UK. So I decided to make Bella a hair treat myself. I was inspired, my inner 'craftiness' was unleashed and many nights stitching away at my kitchen table lead to
Arty & Bella being born.